Calculate Your Lead Need
Plan for what you need
Understanding how many leads you need on average is important when planning out your marketing strategy and level of investment. Before we go down this road however, it’s pivotal that you know your average conversion rate, which you can calculate here. If you’ve already done this, let’s see how many leads you need to achieve your goals based on your current conversation rate!
Steps to understand your lead need:
Set your timeline. We recommend picking either a month, quarter, or 6 months.
Decide how many Conversions you need within that period. What is your goal!? If you aren’t sure, we recommend looking at what you’re getting now within the period you defined in Step 1 and increasing it by 20% to get started. Or if you are a salon suite, use your empty suite count!
Enter the conversion rate you just calculated above.
Keep the same ‘Estimated % of Leads Who Were Qualified’ as you did to calculate your conversion rate, or if you are planning on working with Bow Tie Social in the future try adding 12% as that is our average immediate bump in lead quality for most of our clients!
Calculate! See how many (estimated) leads you need to make your conversion rate work for you!
Plan. Now let’s start thinking about how you can get there! Do you increase your marketing? Refine your sales process? Both? - If you need help we’re here to walk you through it!
Calculate Your Lead Need!
Estimated Leads Needed: 0
Our Approach to Getting more high-quality leads
At Bow Tie Social, our mission is twofold: to increase the total number of leads and to enhance the quality of each lead. Here’s how we achieve this:
Targeted Lead Generation
Our team employs sophisticated targeting techniques, including geography-based targeting called geofencing, to attract a larger pool of potential customers. By understanding your target audience's behaviors, interests, and geographical preferences we are able to tailor our ad campaigns and content strategies to reach those most likely to engage and build trust with your brand.
Strategies that Convert
We believe in the power of content to not only attract new potential buyers but also convert them into paying customers. Our content strategies are crafted to resonate with your target audience, addressing their needs, solving their problems, and positioning your brand as the ideal solution. This approach increases the efficacy and the total number of organic leads you’ll see across your entire digital presence.
Qualifying through Engagement
Our engagement tactics are designed to not just capture attention but to filter and identify the leads that truly matter. Through strategic interactions on social media, we build trust within the communities that matter most to you and nurture relationships with prospects, thereby increasing the percentage of leads that are genuinely interested and qualified.
Optimized Customer Journeys
Every touchpoint with a potential customer is an opportunity to guide them towards conversion. We meticulously analyze and optimize the customer journey, from the first piece of content they see on social, to their experience filling out a contact form on your site, ensuring that each step is aligned with the ultimate goal of converting leads into loyal customers.
Get more of the leads you need!
We are here to help