Founder-Led Growth

unlocked

You built it. Now let’s get the right people to see it.

Bow Tie Social helps founder-led companies turn hard-won traction into scalable growth, without losing the authenticity that made your first customers say yes.

Book a Discovery Call

You’ve got paying customers. Maybe even a small team.

You know your story lands when you share it in a discovery call, but booking those calls in the first place is tough.

Your next stage of growth requires more than effort.

It needs structure, strategy, and storytelling that can help you scale.

That’s where we come in.

You’ve proven it works.

But HOw do you go from

founder hustle to real growth?

You’ve got paying customers. Maybe even a small team.

You know your story lands when you share it in a discovery call, but booking those calls in the first place is tough.

Your next stage of growth requires more than effort.

It needs structure, strategy, and storytelling that can help you scale.

That’s where we come in.

The Bow Tie Social leadership team, Stephen Cassano, Hannah Haley, Devin O'Connell, Brooke Richie

A founder-led team that builds for founder-led BUsinesses.

We’re a founder-led team too so we know what it feels like to bet everything on something you built yourself.

We don’t come in with cookie-cutter funnels or vague “brand vibes.”

We start with your voice, your story, and the impact your business creates, and then we build strategy, content, and automation around it.

Our job isn’t to replace your founder-led sales. It’s to enable it.

We turn what works when you’re in the room into marketing that works while you sleep.

Strategy, content, and systems
that sound like you.

We work alongside founders to design and deploy marketing systems built around their story and stage of business.

Perfect Company For the
“Next chapter”

We specialize in working with:

✔ Service-based businesses ready to grow beyond referrals.

✔ Tech or SaaS startups with early proof of concept and paying users.

✔ Founder-led companies looking to define and scale their message.

If you’re not a consumer-packaged brand and you still drive most sales yourself, this is for you.

Strategy, content, and systems
that sound like you.

We work alongside founders to design and deploy marketing systems built around their story and stage of business.

Brand Development & Strategy

Build the foundation. Clarify what you do, how you do it, and why it matters to your clients. Then turn that clarity into a brand kit and message that connect with the right audience and position your business for growth.

Web Design & Copy

Turn your discovery call pitch into a 24/7 digital sales tool. We create websites that showcase your value, tell your story clearly, and convert visitors into qualified leads while keeping your authentic voice front and center.

Paid & Organic Growth

Grow your reach in the communities that matter most. We build awareness through strategies that sound authentic and customer-focused, helping you connect naturally with your audience and scale your business with credibility.

Lead Generation Systems

Generate more qualified leads and book consistent opportunities for your business. Using Google Ads, Meta Ads, and data-driven insights, we fill your calendar with discovery calls, demos, or consultations from your ideal customers.

Marketing Automation

Build an outreach system that nurtures leads automatically, without losing the personal touch that made your first clients loyal. We help you scale your message while keeping communication genuine and human.

“During our recent rebranding effort, which involved new brand colors, logos, and a complete redesign of our website, Bow Tie Social exceeded our expectations. Every milestone was met on schedule, and we were kept well-informed at each step…

If you are seeking expertise in marketing, social media, branding, or website design, I highly recommend connecting with the team at Bow Tie Social.

We will continue to partner with them every chance we get.”

— COO, Empower Financial Group of America

REAL RESULTS FROM FOUNDER-LED GROWTH

REAL RESULTS FROM FOUNDER-LED GROWTH

We partnered with Thrive, a community for founders, to help them define their look, feel, and digital presence.

The result? A brand and website that elevated their legitimacy in the eyes of their audience, and the data backs it up:

+1m43s
AVERAGE TIME ON PAGE
(up 64%)

GOOGLE RANKING IMPROVEMENT
from Page 3 to Page 1

MORE CONVERSIONS
across key signup CTAs

All while Thrive increased their service pricing, and grew faster than before.

All while Thrive increased their service pricing, and grew faster than before.

Empower Financial Group of America Digital Marketing and Social Media

We helped Empower Financial Group of America, a founder team-led insurance brokerage, grow from a small family office into one of the most prolific income protection and insurance providers in the beauty industry, in just two years.

“During our recent rebranding effort, which involved new brand colors, logos, and a complete redesign of our website, Bow Tie Social exceeded our expectations. Every milestone was met on schedule, and we were kept well-informed at each step…

If you are seeking expertise in marketing, social media, branding, or website design, I highly recommend connecting with the team at Bow Tie Social.

We will continue to partner with them every chance we get.”

— COO, Empower Financial Group of America

We partnered with Thrive, a community for founders, to help them define their look, feel, and digital presence.

The result? A brand and website that elevated their legitimacy in the eyes of their audience, and the data backs it up:

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Ready to Scale Without Selling Your Soul?

If your business has traction and you’re ready to move from “doing it all” to building something sustainable, let’s talk.

Ready to Scale Without Selling Your Soul?

If your business has traction and you’re ready to move from “doing it all” to building something sustainable, let’s talk.

Book a Discovery Call
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