Better Social.

More Leads.

Less Stress.

Beat the industry lead cost average.

Foster a better sense of community across your locations.

Offer more support to your salon pros.

You should be focused on where to expand

not how to survive

Our Results Speak For Themselves

Lead Costs

⬇58%

2022 average for independent salon suite clients compared to the business services industry average.

Social Engagement

⬆128%

2022 portfolio average change compared to previous management company performance.

Social Reach

⬆87%

Portfolio average change compared to previous management company performance.

Influence Growth Rate

3.1X

Portfolio average change in social media followers compared to overall salon suite industry performance.

How it works

Free Consultation

Set a meeting with our team to discuss your salon suite business. We’ll look to understand where you have current locations (if any), your plan for growth, pain points, and your overall goals. We will also discuss your desired level of involvement, your current understanding of your target demographic, and your timeline for getting started.

Customize your Service Package

If we’re the right fit, we will work with you to find the level of service that fits your goals and your budget. Because we operate on a mix-and-match service model, you can customize your service package to only get what you need.

Integrate

We work with you and your operations team to integrate seamlessly into your lead management and operations process. From there, we handle all of the social media posting, outreach, and ad work - passing along warm and cold leads the moment they come through so you can shorten your time to contact, schedule tours faster, and improve your signing rate.

Timing from Consultation to Integration can be as little as 10 business days.

But scheduling your free consultation takes 2 minutes!

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Why Bow Tie?

Not only are we the marketing thought leaders in the salon suite industry (check out our blog here) we also have the resume to support our position as the best in the industry.

  • Experience

    We have served the salon suite industry for over 3 years; learning, growing and evolving along with it. Our unique experience of engaging face to face with many of the individual salon pros gives us a better understanding of how to create content that speaks to them on your behalf. This experience and dedication to the salon suite industry have resulted in amazing growth, more engaged communities of salon pros, and better operator-tenant relationships.

  • Operational Excellence

    Many other social media companies serving the salon suite industry serve as “checkbox” managers, doing the bare minimum to get by. They overuse corporate-produced content that floods the social platforms, and interact with your clients in unauthentic ways (sometimes using bots). We focus on genuine connection with your current and prospective clients by creating locally-focused content and having dedicated human engagement specialists who know the industry and genuinely interact with the salon pros in your market.

  • Unique Value

    We are the only social media company serving the salon suite market that provides coaching services and a learning platform to your end clients. Through The Salon Hub, a proprietary online marketing education platform, we partner with you to provide your clients with a new, unique and needed resource that helps the individual salon pro grow their business - creating a market differentiator for you, while also keeping your bottom line more secure.

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Need Proof?

Check our work and see if we’re worth a call.

Salon Suite Services

  • Account Management

    Evolve from standard operations by running contests, scheduling account takeovers with your local clients, and receiving detailed metrics reports on a monthly basis to gauge progress and better refine your marketing beyond social media.

  • Content Creation

    Stand out from the other salon suite accounts by focusing on your salon pros. Show your dedication to being the best salon suite in your territory by featuring your local clients, unique location features, and operators in customized photo and video posts.

  • Account Engagement

    No bots. No scams. Get real, dedicated community builders, working with your team and your salon pros to foster a strong sense of community within your salon suites, and attract new potential tenants through genuine interaction on social media.

  • Ad(d) Value

    Create more value per ad dollar by making sure your online ads are targeted to the right people in your territory. We consistently adapt the placement and content strategies based on lessons learned from previous performance so your ads become more effective as time goes on.

  • Client Support

    Give your clients the help they really want by providing access to a specialized salon suite learning platform, proprietary photography process, and 1-on-1 coaching that will give them the tools they need to succeed in your suites.

Explore Our Services

“Your clients want more than a place to run their business. They want knowledge, community, and a sense of support. We can help you give that to them”

— Steve Cassano, Founder

Steve Cassano founder of Bow tie social a digital marketing company focused on salon suites

Offer more than a retail bonus

Stand out to salon pros in the market by offering something unique, valuable, and impactful. Using our experience from being in over 250 studio salons, we have built an ever-growing social media and marketing learning platform for salon owners. Find out how you can add a Salon Hub membership to your welcome package and stand out in this rapidly expanding market.

 

Let’s Build trust in your brand and get more leads