Issue #1: New Industry Report and Rent Relief

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Welcome to The Suite Spot, the monthly newsletter designed to help Salon Suite Owners and Operators succeed in one of the fasted growing industries within the beauty space. In This Month’s Edition: Actionable Insights on How to Use Instagram for Marketing in 2023 New S3 Feature Makes Rent Payments Easier and More Secure The Power of User Generated Content (UGC) NEW INDUSTRY REPORT AND RENT RELIEF 08/09/23 Trivia: In ancient Egypt, which substance did men and women use to enhance their appearance and define their eyes? 2023 Salon Suite Industry Report The Salon Suite industry is thriving, and Instagram plays a pivotal role in driving success. Our latest report, tailor-made for salon suite owner/operators, offers essential insights and key findings: Industry Growth: The industry experienced a robust 15% growth in 2022, indicating a positive trend in the beauty, health, and wellness sector. Bow Tie Social’s Impact: We’re proud to announce that Bow Tie Social’s client growth average stands at an impressive 30%, doubling the industry average! Top Strategies: Discover the biggest contributors to natural growth, including photography standards and effective follower engagement. Actionable Insights: Learn how to leverage Instagram’s transformative power to drive business growth, make informed decisions, and plan effective marketing strategies for 2023 and beyond. This is just a glimpse of what’s inside. To download the full report click here. Whether you’re an industry veteran or just starting, our comprehensive report is a must-have resource to navigate the dynamic landscape of the Salon Suite industry. Discover where your salon suite falls in the market and receive a complimentary Instagram account audit by clicking the button below Schedule a call with us Ask the Expert Get advice from experienced technology and marketing professionals in the salon suite industry. Have a specific question in mind? Ask Us Here! S3 Update on products or services We know that sometimes, things happen that can make it difficult to pay rent on time. That's why we're excited to announce a new feature that will help make it easier for you to stay on top of your rent payments. With our new NSF (insufficient funds) Protection feature, your tenants now enter your credit card information as a backup payment method in the Salon Suite Solutions app. This means that if your tenants’ ACH payment fails, the rent will still be paid on time, and they won't be charged an NSF fee. We know that this situation can add stress to the relationship between tenants and operators, so we wanted to make it as easy as possible for them to avoid NSF fees. That's why we've made it simple to add their credit card information to the NEXT app. All they have to do is open the app, go to the Rent page, and tap on the "Add Credit Card" button. Tips and Tricks In today's digital landscape, authentic marketing relies on relatability. One effective method is using User-Generated Content (UGC). UGC is content created and shared by clients, showcasing their experiences within your salon suite business. Why is UGC impactful? Authenticity: UGC directly comes from satisfied clients, reflecting their positive experiences and building trust. Engagement: Encouraging clients to share stories and photos fosters community, loyalty, and advocacy. Reach and Visibility: UGC exposes your brand to your clients' networks, organically expanding your reach. Tips for Using UGC: Encourage Sharing: Create a branded hashtag, run contests and giveaways to boost UGC participation. Highlight Transformations: Display before-and-after photos for eye-catching content. Testimonials and Reviews: Share UGC with authentic client feedback of your salon suite business to influence other beauty, health, and wellness professionals. Feature Beauty Pros: Spotlight a variety of skilled Beauty Professionals to attract a wider range of clients seeking specific expertise. Incorporate UGC in Ads: Provide social proof and enhance credibility in your ads by including photos and videos of your current tenants. Taking advantage of UGC turns satisfied clients into brand ambassadors! Stocks Trivia Answer: In ancient Egypt, men and women used Kohl, a dark powder made from ground minerals like galena, to enhance their appearance and define their eyes. Kohl held cultural and spiritual significance, believed to offer protection from evil spirits and eye irritations. Its application created a distinctive almond shape around the eyes, becoming a defining feature of ancient Egyptian aesthetics. Kohl's legacy continues to influence modern beauty trends and makeup styles. Ask your question to the Salon Suite Experts! Reply to this email with your questions and we might answer it in next month’s newsletter! 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