The Secret to Filling Your Empty Salon Suites Faster
Having empty salon suites hurts your bottom line. The good news is that you can fill those spaces by thinking like a marketer. Start by understanding who your ideal tenant is — hair stylists, nail artists, estheticians, lash artists, massage therapists, barbers, and more.
Research their needs and pain points so you know what would make them choose your suites over another location. A well-defined tenant profile lets you create advertising messages that speak directly to them.
Build a Strong Brand and Digital Presence
Tenants look online before touring a property, so your brand matters. Develop a memorable name, logo, and tagline that reflect your values and make your suites stand out. A strong brand identity and consistent branding across marketing channels establish trust and loyalty.
Then, invest in a professional website. Your site is key in helping potential tenants determine if you are the right fit for them. Show photos of the suites, outline amenities, highlight why you're different, and make it easy to book a tour. A well-designed site improves visibility and user experience — which gets you more leads.
Use Local SEO and Google Business Profile
When a stylist searches for "salon suites near me," you want to appear at the top. Optimize your website with local keywords like "salon suites in Philadelphia" and claim your Google Business Profile. Regularly update it with photos, amenities, and hours, and encourage tenants to leave reviews. The more you update your Google Business Profile, the more likely you are to show up in local search results.
Leverage Social Media and Paid Ads
Post photos and videos of your suites on Instagram and Facebook, showcasing the environment and success stories of existing tenants. Don't just show off your empty suites — show off the lively ones too. User-generated content and testimonials build trust, and trust is what gets people to hand over their information.
Organic social media alone isn't enough, though. Meta ads allow you to target stylists within a certain radius who have shown interest in salon entrepreneurship. Paid ads on Facebook and Instagram can drive more qualified leads quickly. To get the most out of your budget:
- Use lookalike audiences based on your current tenants to expand reach
- Target people based on interests and behaviors (like job title and platform activity)
- Always include a clear call to action
Offer Referral Programs and Community Incentives
Incentivize current tenants to refer colleagues by offering a rent discount or gift cards. Host networking events or workshops so potential tenants can experience the community vibe firsthand.
Creating a supportive environment reduces suite churn and makes tenants far more likely to renew their leases.
Align It All
Combine these tactics — brand, website, local search, social media, and community building — and you'll fill empty suites much faster than relying on foot traffic alone.
If you need help with any of this, Bow Tie Social is here to help. We've worked with dozens of salon suite companies to build their online presence and have generated thousands of leads. Tap "Book an Intro" at the top of the page to schedule a discovery call with our team.
