Marketing and Sales Services Designed Exclusively for Salon Suite Operators
Fill Your Suites.
Keep them full.
Bow Tie Social is a marketing partner built for the salon suite industry. We understand your situation because we were born in it. Whether you are launching your first location or filling persistent vacancies, we know what you’re going through and the steps to take to get you through it all.
Fill Your Suites.
Keep them full.
Bow Tie Social is a marketing partner built exclusively in the salon suite industry. We understand your situation because we were born in it. Whether you are launching your first location or filling persistent vacancies, we know exactly how to get you there.
Built Exclusively for Salon Suite Operators
Fill Your Suites.
Keep them full.
Bow Tie Social is a marketing partner built exclusively in the salon suite industry. We understand your situation because we were born in it. Whether you are launching your first location or filling persistent vacancies, we know exactly how to get you there.
Salon suites don't fill themselves.
Not anymore.
Seven years ago, simply building a salon suite was enough. Now the industry is growing quickly, competition is everywhere, and the "build it and they will come" era is over. Every salon suite owner we talk to is feeling the same shifts and challenges.
The Challenge
The Challenge
Salon suites don't fill themselves. Not anymore.
Seven years ago, building a facility was enough. Now the industry has grown 7%+ annually, competition is everywhere, and the "build it and they will come" era is over. Every owner we talk to is feeling the same things.
-
Empty suites are expensive
A single empty suite costs an average of $12,000 annually. Multiple vacancies compound that opportunity cost.
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Lead costs keep climbing
The per-lead cost in the salon suite market is climbing year over year. This is not a sign you are doing something wrong. It’s increased competion.
-
Going dark kills momentum
The moment you stop marketing, your pipeline starts emptying. Summer and Winter slowdowns happen, but disappearing during them costs you during leasing season.
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Leads fall through the cracks
A call and text right after a lead comes in is not a follow-up strategy. It is a first impression. Serious prospects need consistent contact over months.
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Generic Agencies Don't Get It
Generic agencies run campaigns for generic audiences; courting service seekers alongside beauty pros. Leaving you stuck responding to people looking for a haircut.
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Basic Amenities Are Not Enough
Free wifi, laundry, and 24/7 access aren’t enough anymore. Suites with generic amenities lose to competitors offering more.
Stop choosing between filling suites and running your business. We specialize in salon suite lead generation and follow-up, helping you build a marketing and sales system that you can rely on. So you can focus on running the business.
We Handle the Marketing.
You Focus on Operations.
Defined and Automated Sales
“Following up when you have time” is unreliable at best. A defined process with built in automation makes sure you never lose track of a lead, and show up consistently for months.
Our Solution
Targeted Lead Campaigns
Highly-targeted ad campaigns reach salon professionals, not service-seekers. So you don’t have to waste your time talking to people looking for a haircut..
Lead Engine Built
For the Salon Suite Industry
We run your Meta and Google Ads to reach interested beauty professionals on the platforms where they're already hanging out.
Targeted Lead Campaigns
Targeted ads reach salon professionals actively looking to move. No more empty suites costing you thousands.
Smart Lead Nurturing
Automated follow-up means no prospect ever falls through the cracks. Leads move forward without your constant attention.
Consistent Brand Presence
Year-round visibility keeps momentum alive. You stay top-of-mind even when leasing slows down.
Consistent Brand Presence
Year-round visibility keeps momentum alive. You stay top-of-mind even when leasing slows down, build trust with your local audience, and prep them to convert when they’re read to move.
Lead Engine Built
For the Salon Suite Industry
We run your Meta and Google Ads to reach interested beauty professionals on the platforms where they're already hanging out.
Our Strategy
The calendar matters as much as the campaign.
Most agencies run the same campaigns year-round and wonder why summer spend wastes money. We do the opposite. We flex our intensity with your market's actual leasing rhythm. Push hard when stylists are shopping. Build awareness when the market is quiet. This is not a flashy tactic. This is a strategy built on how salon suite owners actually operate.
MAY
AUG
NOV
JAN
January to May: High Season
This is when salon professionals are actively looking to move. You push hard on lead generation across every channel. Meta and Google get full intensity. Organic social increases. You are everywhere your prospects are looking.
June to August: Summer Quiet
The market naturally slows. Most owners panic and increase spend chasing fewer interested leads. We do the opposite. We shift intensity to brand awareness and pipeline nurturing. You stay visible. You are building relationships with prospects who are not ready yet but will be. You are keeping your brand top-of-mind for the next season.
August to November: High Season II
Pre-holiday movement happens. Stylists are making changes before the year ends. You capitalize on the momentum you have already built through the summer. You are not starting from zero. You are pressing on an engine that has been idling, not cold-starting a dead one.
December to January: Maintenance
The market is quiet. You focus on current tenants, brand building, and staying ready. You do not disappear. You do not go dark. But you shift your spend accordingly.
Real Results
Numbers from real salon suite clients.
Not hypotheticals. Not projections. Outcomes from the salon suite operators we work with every day.
Leads Generated
1,133
2-location client ● 18 months ● Meta Ads
Avg. Cost Per Lead
$24.34
VS.
$47 national average
Click-Through Rate
9.4%
8-location client ●
Google Ads
Reserved in 90 Days
80%
New location ●
Full Launch Campaign
★★★★★
“Within 90 days our location was 80% reserved. Best of all, we have a crafted brand identity that feels premium and consistent. If you think you can do this yourself, we highly recommend you don't.”
Owner of a 3-Location Salon Suite ● Florida
Brands We’ve Worked With
Brands We’ve Worked With
Everything You Need
Before the Doors Open
Launching a salon suite location comes with a long list of things to figure out. Our startup kits take the setup of your marketing and sales infrastructure off your plate so you can focus on the build, setting up business ops, and getting ready for opening day.
Getting Started
Everything You Need
Before the Doors Open
Launching a salon suite location comes with a long list of things to figure out. Our startup kits take the marketing and sales infrastructure off your plate so you can focus on the build, the tenants, and opening day.
Foundation Kit
Build Your
Marketing Foundation
Website, social channels, tracking, and contact forms. Everything set up so you can attract stylists from day one.
✔︎ 4-page custom website
✔︎ Facebook, Instagram, and Meta Business setup
✔︎ Meta Pixel and Google Tag Manager installation
✔︎ Marketing automation and lead capture forms
Full Launch Kit
Build Your
Sales Pipeline
Everything in the Foundation Kit, plus automated follow-up system for interested stylists. Have your lead funnel synced and organized so nothing falls through.
✔︎ Everything in the Foundation Kit
✔︎ CRM buildout with salon suite pipeline
✔︎ Automated lead follow-up sequences
✔︎ Website and ad platform lead syncing
✔︎ 30-minute CRM training with your team
Lead Engine Built
For the Salon Suite Industry
We run your Meta and Google Ads to reach interested beauty professionals on the platforms they use most often.
Get Leads
Lead Engine Built
For the Salon Suite Industry
We run your Meta and Google Ads to reach interested beauty professionals on the platforms where they're already hanging out.
Show Up on Facebook + Instagram
META ADS
✔︎ Campaign setup and ongoing optimization
✔︎ Ad creative included (optional)
✔︎ Show up in their social media feeds
✔︎ Monthly performance reporting
Show Up on Google Search
GOOGLE ADS
✔︎ Campaign setup and ongoing optimization
✔︎ Keyword targeting and bid management
✔︎ Show up on the first page of search
✔︎ Monthly performance reporting
Show Up across Meta + Google
FULL ENGINE
✔︎ Everything in Meta Ads
✔︎ Everything in Google Ads
✔︎ Cross-platform reporting
Your New Curated
Sales Process
We've designed a sales process tool for salon suite owners that organizes your leads, helps you show up for them regularly, and sends messages automatically. Our tool can save you up to ~90 minutes per lead, keeping you on track with your follow-ups, never forget about a lead again.
Convert Leads
Your New Curated
Sales Process
We've designed a CRM for salon suite owners like you that organizes your leads automatically, saving you ~90 minutes per lead and keeping you on track with your follow-ups so that nothing falls through the cracks.
The right level of
marketing support All Year Round
Three monthly marketing packages that adapt to your current vacancy level. Move up or down as your occupancy changes.
Stay Visible
The right level of
marketing support
All Year Round
Three monthly marketing packages scaled to your current vacancy level. Move up or down as your occupancy changes.
Stay Full
0-2 vacancies
Maintenance
✔︎ 4 posts per month
✔︎ 5 hours social engagement
✔︎ 2 hours account management
✔︎ Meta ads (awareness)
✔︎ Salon Hub tenant access
✔︎ Tooling and operations included
✔︎ CRM as add-on
Most Popular
Push Harder
3-6 vacancies
Fill
✔︎ 8 posts per month
✔︎ 8 hours social engagement
✔︎ 5 hours account management
✔︎ Meta ads (lead gen)
✔︎ Monthly ad creative refresh
✔︎ Salon Hub tenant access
✔︎ CRM and Google Ads as add-ons
Maximum Effort
7+ vacancies
Growth
✔︎ 12 posts per month
✔︎ 10 hours social engagement
✔︎ 8 hours account management
✔︎ Meta ads (lead gen)
✔︎ Google Ads management
✔︎ Monthly ad creative refresh
✔︎ Salon Hub tenant access
✔︎ CRM available as add-on
Resources Designed to Help Support
salon suite operators
Get insider knowledge, a no-cost amenity, and data that most owners don’t have. Everything here is designed to help you run your business smarter and stronger.
More Ways We Help
Resources Designed to Help Support
salon suite operators
Get insider knowledge, community, and data that most owners never access. Everything here is designed to help you run your business smarter and stronger.
On demand salon suite consulting
Get a 90-minute roadmap from Bow Tie Social founder, Stephen Cassano, on how to fix your specific vacancy and competition challenges.
2026 Benchmarking Survey
Share your numbers to help us build the industry's first real data report, then get the complete benchmarking data back for free.
Salon Suite Sales Course
Learn the exact sales process and scripts we use to close deals so you can fill your suites faster
Coming Soon…
Coming Soon…
Salon Suite Sales Course
Learn the exact sales process and scripts we use to close deals so you can fill your suites faster
2026 Benchmarking Survey
Share your numbers to help us build the industry's first real data report, then get the complete benchmarking data back for free.
Salon Suite Leaders Facebook Group
Get real answers from other vetted salon suite location owners who understand your market and the problems you're actually facing.
Salon Suite Leaders Facebook Group
Get real answers from other vetted salon suite location owners who understand your market and the problems you're actually facing.
The Salon Hub
Your tenants get free education and community that keeps them in their suites longer, which means less turnover for you.
Free for Your Tenants ➜
On demand salon suite consulting
Get a 90-minute roadmap from Bow Tie Social founder, Stephen Cassano, on how to fix your specific vacancy and competition challenges.
Click Here ➜
The Salon Hub
Your tenants get free education and community that keeps them in their suites longer, which means less turnover for you.
Who We Are
The only digital marketing agency built for salon suites.
Since 2020, we have worked with independent locations, multi-location operators, and franchise systems across the country. Having seen what it takes to operate a successful salon suite business, we understand the real problems that you face: vacancies that cost you money, tenants who churn, and competition that keeps growing.
We also know the challenges beauty professional’s face when considering a salon suite and running their own business.
Other agencies don't get this duality, but we live in it.
6
Years in the
salon suite industry
40+
Active salon suite
brands served
90%
Of our clients are
suite operators
15-20%
Below national avg
cost per lead
Partnerships We’ve Built
HELP YOUR TENANTS SUCCEED WITH THE RIGHT PARTNERS
These partnerships give your pros the business support, community, and education they need to build reliable businesses. Stronger tenants stay longer. Longer stays compound your margins.
HELP YOUR TENANTS SUCCEED WITH THE RIGHT PARTNERS
These partnerships give your pros the business support, community, and education they need to build reliable businesses. Stronger tenants stay longer. Longer stays compound your margins.
Salon Suite Solutions
Rent collection and tenant management software that handles the operational overhead so you and your pros can focus on business growth.
EMPOWER FINANCIAL GROUP OF AMERICA
Insurance and financial protection built for beauty professionals. Helps your tenants protect their income, businesses, and long-term financial stability.
THE SALON HUB
Community and education platform for beauty professionals. Gives your tenants business resources, connection, and industry events to grow their practices.
ELITE BEAUTY SOCIETY
Liability insurance and career support for beauty professionals. Protects your tenants with coverage and business tools they need to build sustainable careers.
Next Steps
Ready to Fill Your suites?
Fill out the form below and we'll schedule a strategy call to build your roadmap.